Non profit organizations tend to have limited budgets and limited involvement from members for planning, designing and maintaining websites. This often results in a site that doesn’t really achieve everything that it could for the organization and the people involved. In recent years there has been an increasing number of organizations that are doing great things with their websites and truly making them valuable and effective.

In this article we’ll look at the keys to an effective non-profit organization website, while showcasing some examples from specific sites.

1. Clear Description of the Organization’s Mission/Purpose

Many of the visitors that will be arriving at the website will not be familiar with the organization. Upon arriving, they should be able to quickly get an idea of why the organization exists and a basic picture of what they do.

The full mission statement or purpose statement is sometimes part of an About Us page, but first time visitors to the home page should have an idea of why the organization exists without even visiting another page. The About Us page can of course provide more details, but visitors should not need to navigate through the site in order to understand the basic purpose of the organization.

There are a number of different ways to help convey a message of mission or purpose on a home page. In some cases there will be a brief one or two sentence statement that is located in a prominent position. Photos and images can also help to communicate purpose.


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